[dropcap]I[/dropcap]n Pakistan, it is recorded that almost 70 global franchises are fruitfully functioning, with an almost equal number of domestic franchises to match them. In line with worldwide trends, a big contribution of the franchise market in the country is captured by the food business.
Experts in Pakistan Food Association predicted that the yearly sales value of globally franchised food in the country reaches at a staggering Rs15 billion. Most of international food franchises in the country are American firms. If we talk about leading franchising country so we will find that US still leads the world in franchising; the statistics also show that franchise employment in the US is predicted to grow by almost 3.3 percent to 7.8 million workers, which would be an addition of 250,000 new employment opportunities. Industry experts also expect that the total US franchise industry will expand by 1.6 percent in 2017, which is almost the same to 1.7 percent growth rate recorded in 2016.
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PROJECTED FRANCHISE MARKETS (RANK ORDER)
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Rank
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Country
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1.
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Canada
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2.
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Australia
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3.
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China
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4.
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Indonesia
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5.
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South Africa
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6.
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Mexico
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7.
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India
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8.
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Vietnam
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9.
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Colombia
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10.
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Brazil
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11.
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Argentina
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Surprisingly, Pakistan is the 8th largest consumer market of the world and amongst the major 15 states which are on the watch list for key investments. People in the country mainly youngsters prefer to have tasty fast food instead of routine home-cooked meals like pulses as well as vegetables. Because of these increased habits of fast food eating, many health problems have been registered. People who eat fast-food four or more times a week, ups their risk of dying from heart disease by 80 percent.
Following are the some foreign fast food outlets in the country, enjoying healthy profits and making good mark in the customers heart.
DUNKIN DONUTS
Since 2000, Dunkin Donuts is being managed in Pakistan and fulfilling the customers’ satisfactions. It is franchised by Phoenix Foods (Pvt) Ltd in Lahore and Islamabad and Karachi operations are managed by IFL. From first shop in Defense, Lahore the company has now over 12 outlets in Lahore and Islamabad and above 10 locations in Karachi to cater to the customers’ requirements.
KFC
KFC (Kentucky Fried Chicken) is offering delicious menu and offers the ultimate chicken meals for a chicken loving nation. With over 10,000 outlets internationally, the company has sustained its title, for the last 60 years, of being the chicken adepts. Currently KFC is branched out in 18th key regions of Pakistan with greater than 60 outlets countrywide. It is also said that the company has provided to over 1200 Pakistanis, which adds up to 6000 individuals directly dependent in KFC Pakistan.
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McDONALD’S
In Pakistan, McDonald’s first restaurant commenced its door to the people during 1998 in Lahore and then in Karachi (a week after Lahore). There are presently 44 restaurants in 16 key regions of the country such as Karachi, Hyderabad, Sialkot, Gujranwala, Gujrat, Islamabad, Rawalpindi, Jhelum, Peshawar, Quetta, Lahore, Multan, Faisalabad, Kala Shah Kaku, Sahiwal and Bhera.
The company has been proud to provide customers the same great taste, outstanding value and superior service that is synonymous with the Golden Arches globally. Presently millions of Pakistanis place their trust in McDonald’s to provide them with food of a very high standard, quick service and value for money.
PIZZA HUT
Pizza Hut has spread its wings all over Pakistan in the food and service category since its inception and is all set to widen its horizon by opening new stores. Pizza Hut is now Pakistan’s biggest restaurant chain that has fruitfully made its place all over the country and in the hearts of its people. Having seventy two stores in twenty four cities, Pizza Hut endures to deliver the best food experience to its customers across Pakistan. The first Pizza Hut Restaurant was commenced during December 1993 in Pakistan and took the culinary scene by surprise.