[dropcap]F[/dropcap]or the last 70 years, Pakistan Telecommunication Company Limited (PTCL) Pakistan’s largest broadband services providers has embarked upon an ambitious transformation program for technology and customer services. Its network is being upgraded to provide reliable high speed internet and digital services to consumers and the corporate sector. The company is modernizing its shops and other customer service touch points and recently announced the partnership with iflix PTCL customers will get a one year access to iflix – the world’s leading Subscription Video on Demand (SVoD) service for emerging markets, offering users an unlimited access to thousands of TV shows, movies and more.
It is said that presently, its market share has been challenged with the launch of mobile broadband services by the new competitors in the business. Furthermore, PTCL is continually raising digitization in all the domains of sales, services and support with the help of team members. In this direction, the customer service activations now take into account the actual service usage as well which further augments the automation of service activation process. To keep the customer support staff updated with new product and service offerings, a monthly internet-based quiz was launched among the related staff.
|
COMPARISON OF ANNUAL WIRELESS LOCAL LOOP SUBSCRIBERS
|
||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Year
|
PTCL
|
Tele
Card |
Mytel
|
World
Call |
NTC
|
Wateen
|
Sharp/
Qubee |
Wi-Tribe
|
Link Dot Net
|
Naya
Tel |
Multi
net |
Total
|
|
2008-09
|
1,305,675
|
620,921
|
549,362
|
10,275
|
72,176
|
–
|
–
|
19,349
|
–
|
–
|
2,577, 758
|
|
|
2009-10
|
1,234,339
|
588,056
|
581,580
|
12,160
|
147,905
|
–
|
–
|
29,906
|
–
|
–
|
2,593,946
|
|
|
2010-11
|
1,353,523
|
569,843
|
138
|
497,361
|
12,114
|
214,831
|
41,342
|
–
|
38,850
|
–
|
–
|
2,728,002
|
|
2011-12
|
1,424,051
|
588,056
|
32
|
518,340
|
9,165
|
294,056
|
74,148
|
–
|
39,135
|
–
|
–
|
2,946, 983
|
|
2012-13
|
1,233,793
|
763,330
|
32
|
519,148
|
12,231
|
281,053
|
74,148
|
199,786
|
25,074
|
–
|
–
|
3,108,595
|
|
2013-14
|
1,152,635
|
258,001
|
32
|
33,500
|
11,998
|
308,122
|
80,597
|
199,886
|
60
|
14,630
|
–
|
2,059,461
|
|
2014-15
|
249,000
|
8,321
|
33
|
45
|
10,717
|
265,313
|
80,597
|
160,880
|
60
|
14,630
|
–
|
789,596
|
|
2015-16
|
237,039
|
8,321
|
33
|
45
|
10,137
|
8,218
|
59,616
|
119,466
|
60
|
14, 630
|
–
|
457, 565
|
|
16-Sep
|
156, 276
|
8,321
|
–
|
45
|
9,107
|
21,354
|
59,616
|
119,466
|
60
|
14,630
|
228
|
389, 103
|
|
16-Dec
|
140, 338
|
8,321
|
–
|
45
|
9,107
|
21, 354
|
59,616
|
119,466
|
60
|
14, 630
|
2,716
|
375,653
|
|
Source: PTA
|
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During the first quarter closed 31, March 2017, the management launched many latest packages facilitating the wireline clients with higher data rates and volumes with no insignificant rise in the price. A time-bound Double-Up Promotion for 1 Mbps and 2 Mbps broadband clients was also introduced enticing them to upgrade to next higher speed package for nominal extra charges. Through a new double volume offer, the wireless subscribers recharging or purchasing 3G EVO or CharJi LTE were enabled to enjoy double the volume at the same monthly charges.
The time-bound double volume offer is valid for subsequent recharges also. The campaign is aimed to raise the volume of recharges also to enlist new subscribers. The management of PTCL states that PTCL’s PRI (Primary Rate ISDN) offers virtually unlimited number of ‘pairs’ at customer’s office which grow as customers’ business grows. PTCL offers 30 lines or any multiple of 30 lines and then connect customers in no time. The service uses the public telephone network to carry an all-digital signal that can satisfy customer’s voice and data communications needs in the most efficient and flexible way possible. It is also stated that this gives customers 30 to 40 percent greater efficiency than traditional analog service.
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Pakistan Telecommunication Company Limited (PTCL) announced that it earned Rs28.8 billion revenue during the first quarter of 2017. A sequential growth of 2 percent was recorded in PTCL’s revenue in the first quarter of 2017 over the 4th quarter of 2016. Revenue from PTCL’s flagship broadband service increased over the same quarter last year. Likewise, wholesale services and international revenues also increased. Operating expenses were reduced by 2 percent over the same period of the last year, thanks to cost optimization measures. Excluding a one-off individual project expenditure recorded in first quarter 2017, the operating profitability of PTCL increased by 3 percent in a like-to-like comparison to the corresponding quarter of 2016. PTCL earned Rs28.8 billion revenue during the first quarter of 2017, with 1 percent reduction in its operating expenses as well. The financial position of PTCL is quite robust as it is evident from the 9 percent increase in cash-based funds in the form of short-term investments and cash and bank balances during the first quarter of 2017.
The company financial experts also mentioned that the net profitability of PTCL Group in the first quarter of 2017 rose by 54 percent over the corresponding period previous year in a like-to-like comparison excluding the impact of one-off expenditures and non-operating incomes included in both the periods. It is also mentioned that the financial position of PTCL Group remained strong during the period as is evident from 9.0 percent rise in cashbased funds in the form of short-term investments and cash and bank balances.
Despite of these, the Government of Pakistan launched Telecommunications Policy 2015 for availability of universal, affordable and quality telecommunication services offered by open, competitive and well managed markets which can be used by people to the benefit of the economy and society. Policy received international acclaim and the Government of Pakistan (MoIT&T) won the Government Leadership Award 2017 at GSMA’s Mobile World Congress Event held in Barcelona, Spain during Feb-March 2017.
In the government official report it is mentioned that the revenues from telecom sector stood an estimated Rs234.9 billion during the first two quarters of FY2016-17. The commercial launch of 3G and 4G LTE services has started new opportunities for revenue generation for the mobile operators. The government official also mentioned availability of 3G and 4G services has enabled development of latest applications and data base services, and people of the country are rapidly adapting to these new technologies and services.