- Crafting advertising roles aligned with product and audience dynamics
- Dellsons Consultancy UAE offering a diverse range of learning products and service
- Choosing social media branding the right platforms for success
Interview with Mr. Tufail Ahmed Khan — Co-Founder and CEO, Dellsons Consultancy UAE
PAGE: Tell me something about yourself, please:
Tufail Ahmed Khan: I turn people into brands. I am President and CEO, Pakistan Freelancers Association (PAFLA), and Co-Founder and CEO, Dellsons Consultancy UAE. My passion lies in coaching professionals globally on personal branding and utilising LinkedIn as a powerful tool to expand their reach and establish meaningful connections worldwide. Over the years, I have witnessed a huge impact that effective personal branding can have on individuals and their careers. I find satisfaction in helping others discover their potential in the professional landscape through personal branding.
PAGE: What are three top brands/products of your organisation? Please elaborate with details:
Tufail Ahmed Khan: At Dellsons Consultancy UAE, we pride ourselves on offering a diverse range of learning products and services. Three notable offerings include, Compliance Anti-Money Laundering Trainings for Bankers, in an era where financial regulations are becoming increasingly stringent. These training programs provide the knowledge and skills necessary to understand the complexities of anti-money laundering compliance. We also offer Personal Branding Coaching via LinkedIn, knowing the significance of personal branding in today’s competitive business environment. Our services help individuals to build a compelling personal brand on LinkedIn, enhancing their professional visibility and creating opportunities for business growth and partnership development. Another service we offer is Event Management. Our commitment to knowledge dissemination extends to organising events that facilitate networking, knowledge sharing, and industry collaboration. These events serve as platforms for professionals to connect, learn, and stay abreast of industry trends.
PAGE: Could you share your experience of working on the top brands and sustaining them in the cutthroat competition in the industry?
Tufail Ahmed Khan: Working with top brands demands an approach that extends beyond initial success to ensure sustained excellence in a competitive industry. Throughout my career, I’ve been privileged to contribute to the success of noteworthy brands, facing and overcoming the challenges of maintaining their positions. It’s not merely about reaching the top, it’s about staying there. Sustainability is only achievable via consistency and dedication.
PAGE: Quality does matter. However, how much role does advertising play in promoting a brand?
Tufail Ahmed Khan: Quality is crucial for a brand, but advertising is also important. The impact of advertising depends on what you are selling and who you are trying to sell it to. I believe advertising roles depend on the nature of the product and type of target market. For consumer products aimed at the masses, advertising is often indispensable. In contrast, for B2B categories, the timing and nature of advertising may follow a different strategy. The key lies in understanding the product, identifying the target audience, and aligning advertising strategies with business goals.
PAGE: Marketing a brand has morphed in the wake of social media and digitisation. What is your take on it?
Tufail Ahmed Khan: Social media offers many ways to show off your brand, but you shouldn’t use every platform. Pick the ones that make sense for your product and the people you want to reach. Using the right channels is crucial, otherwise, you might not get the results you want. Using social media right can help your brand a lot. It is about doing the right things to get noticed and succeed.