Public-private partnerships enhance farmers’ digital literacy, ensuring fair pricing, efficient markets and sustainable cultivation The cultivation of sunflower in Pakistan has emerged as a promising solution to meet the country’s growing demand for edible oil. Sunflower has been recognised for its high potential in fulfilling future oil requirements due to its adaptability to various climates and its ability to produce good quality vegetable oil. However, despite its advantages, there are several challenges and opportunities associated with sunflower cultivation in Pakistan. In an era where technology is reshaping industries, sunflower farming in Pakistan stands at the cusp of transformation through tech-driven…