Brand management has emerged as a key concept in this century that is being discussed not just in the marketing area but also in economic and other social disciplines. Although branding has always been a useful tool for business owners and dealers. In general, academics focused on the function and significance of brands from the perspectives of businesses and consumers, as well as the vital significance of effective brand management to survive in the brutal and cutthroat world of today. A number of significant observations may be made about this new economy, including the fact that markets are dynamic, the…
Author: Ms Urooj Aijaz - Commander Qaiser Zaman
The growing COVID-19 emergency takes steps to excessively hit developing nations, not just as a health emergency for current but in addition it has overwhelming social, economic and political impacts in future. Recently the bigger challenge for the developing nations is to keep economy moving to ensure food supply and wellbeing of the society during the various barriers of physical distancing and lockdowns. Plagues and pandemics have been undermining mankind on numerous occasions. SARS, H1N1, Ebola, and more have gone on the defensive previously, however, with each such outbreak, we are learning better approaches for battling and overseeing such startling…