The role of AI, particularly, has proven to be a central factor in enhancing economic competitiveness by increasing productivity level in businesses, improving decisions, and driving new innovation within a region. Countries and companies that adopt and leverage the AI are more productive with lower cost and rapid development. Key contributions of AI towards economic growth: Productivity & automation: A business gets to lower operational costs and improve efficiency because AI can take care of automated mundane tasks. Data driven decision making: Relevant business analytics can be used to AI optimise strategies and even predict trends. Innovation & R&D: AI creates very favourable…
Author: Umar Hussain
Revolutionising business growth and advancing digital strategies for international trade In the ever-evolving world of marketing, the rise of Artificial Intelligence (AI) has emerged as a game-changer for small businesses. These AI-powered tools, when combined with well-crafted marketing strategies, are unlocking new growth opportunities, not only enhancing the domestic landscape but also enabling businesses to scale internationally. As we delve deeper into this transformation, we’ll explore how AI marketing tools are playing a crucial role in fostering small business success, contributing to international trade growth, and reshaping digital marketing strategies with quantifiable data and evidence. The role of AI in…
As climate change intensifies, US cities like Los Angeles are increasingly vulnerable to devastating wildfires, while northern states grapple with paralysing snowfall. While AI is often associated with business operations and marketing, its capabilities extend far beyond these traditional domains. AI marketing strategies and tools can be leveraged to protect cities from natural disasters and help communities quickly recover.” Predictive analytics for early warning systems AI-driven predictive analytics tools, commonly used in marketing to anticipate consumer behavior, can be repurposed to forecast potential natural disasters. For example: Forest Fires: AI algorithms can analyse satellite imagery, historical weather data, and vegetation…
Pakistan is fast-growing tech-savvy country where its major force is youth. The scope of digital marketing in Pakistan is growing at a rapid pace due to increasing internet and mobile users. This shows that there is great potential for businesses to grow online to reach target audience and achieve goals through mobile marketing. Digital Footprint Connecting the dots with potential consumer on a local and global level through engagement, brand awareness, sell and promote through e-commerce and earn higher ROI by following latest trends. The growth of digital marketing also positively impacting Pakistani economy linking it with e-commerce platforms like…